Opinion: Big Data?s Big Mistake

[blogger]

Opinion: Big Data?s Big Mistake

The following is a guest contributed post to MMW from Malcolm Stewart, CEO of YouEye. In the early and middle decades of the 20th century, instinct and an understanding of human nature drove marketing and advertising. Consider ?Mad Men? ? the TV drama about a prestigious 1960s New York ad agency. No real boundaries existed […]

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