IKEA Giving Cross-Screen and Cross-Platform Marketing a Go in Their Next Campaign

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IKEA Giving Cross-Screen and Cross-Platform Marketing a Go in Their Next Campaign

Cross-screen marketing is a growing trend in which a marketing campaign is designed to deliver a uniform message on multiple electronic platforms. Some take cross-screen one step further to cross-platform, which includes print and radio, too. IKEA is one of many major brands branching out and giving cross-screen and cross-platform a try. To ensure that […]

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