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Reuters: Protests, ambush marketing hurt Olympic brand

Started by Sunite, July 22, 2008, 02:41:24 AM

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Sunite

Protests, ambush marketing hurt Olympic brand
      


CHICAGO (Reuters) - Protests against China's policies at home and abroad, as well as marketing techniques used by companies that are not official Olympic sponsors, have made the Beijing games a risky proposition for some sponsors.
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