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BBC Video: AUDIO: Benetton on 'revamping' the brand

Started by riky, September 20, 2012, 11:55:23 AM

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riky

September 20, 2012, 11:55:23 AM
AUDIO: Benetton on 'revamping' the brand  
     

The clothing company Benetton is inviting unemployed 18-30 year olds to submit ideas that will change their communities, with the 100 winners getting 5,000 euros each. Alessandro Benetton explains how he hope to "revamp" the brand.  
     

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