SMS Marketing: How It’s Changing in 2013

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SMS Marketing: How It’s Changing in 2013

The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By the start of 2013, in fact, the evolution of SMS marketing had elevated this platform to the pinnacle of its effectiveness with the mobile masses. 1. Improving Relevance for All: [...]

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