‘Actionable’ Brand Metrics in Store for Mobile Advertising

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‘Actionable’ Brand Metrics in Store for Mobile Advertising

Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile ad campaigns are now available to its advertiser and publisher clients. The offering is being pushed through comScore’s validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile). These ad measurement solutions […]

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