Click-Throughs Useless? Research Says CTRs are Poor Mobile Metric

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Click-Throughs Useless? Research Says CTRs are Poor Mobile Metric

Marketers who want to gauge the true effectiveness of their mobile advertising efforts should move beyond clickthrough rates (CTRs) and “start exploring cross-channel behaviors instead,” according to a recent study. Several researchers from marketing tech and targeting firm Dstillery have outlined their findings in “Cross-channel Measurement and Optimization,” a paper forming part of the Advertising […]

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